PERSUASION AS A PRAGMATIC CATEGORY IN BUSINESS ENGLISH DISCOURSE

Abstract

The aim of the paper is to identify the influence of persuasion strategies, which are a category of pragmatics, in business English discourse. The research focuses on identifying the linguistic mechanisms through which persuasion is realized in business communication. The study analyzes persuasive language at phonetic, lexical, and syntactic levels in business discourse.

The research methodology includes descriptive, explanatory, comparative, componential, and statistical analyses. The corpus consists of business texts produced by leading multinational corporations. The findings demonstrate that persuasion in business communication is achieved through a wide range of linguistic devices functioning across different language levels.

The study contributes to the development of pragmatics and business discourse studies in the Kazakh academic context by identifying the theoretical foundations and functional characteristics of persuasion in English business communication. The findings may be applied in Business English instruction, persuasive writing courses, intercultural communication, stylistics, rhetoric, and the development of communicative competence among EFL learners and business professionals.

The paper concludes that persuasion in business discourse represents a complex linguistic strategies which are systematically employed to influence audience perception and behavior.